After 35 years, Maybelline is giving one of beauty’s most recognizable slogans a makeover. The brand is moving away from its famous “Maybe she’s born with it.

After 35 years, Maybelline is giving one of beauty’s most recognizable slogans a makeover. The brand is moving away from its famous “Maybe she’s born with it. Maybe it’s Maybelline” tagline, shifting from “she” to “we” with a new message about identity and possibility. “MAYBE. IS IN OUR DNA,” the …