General Catalyst’s Customer Value Fund offers startups non-dilutive capital at 12%–15% interest, Gokul Rajaram said. He said companies with disciplined CAC, sol

General Catalyst’s Customer Value Fund offers startups non-dilutive capital at 12%–15% interest, Gokul Rajaram said. He said companies with disciplined CAC, solid payback periods and stable cohorts can use it to scale sales and marketing without equity dilution.