OuterSignal’s @​noahsfriedman thinks the last decade of “personalization” failed because it wasn’t very personal in the first place. “You bought this, you migh

OuterSignal’s @​noahsfriedman thinks the last decade of “personalization” failed because it wasn’t very personal in the first place. “You bought this, you might like that. It has no context on who you actually are as a person.” “That’s really been the failed promise of personalization for the last…