A panel of executives spoke on Tuesday at a TIME100 Talk titled "Built to Last: The Enduring Power of Iconic American Brands" about the ways in which their comp

A panel of executives spoke on Tuesday at a TIME100 Talk titled "Built to Last: The Enduring Power of Iconic American Brands" about the ways in which their companies have been able to adapt and dominate their industries throughout the years. Scott Kirby, the CEO of United Airlines, describes how th…