A panel of executives spoke at a TIME100 Talk titled "Built to Last: The Enduring Power of Iconic American Brands" about the ways in which their companies have

A panel of executives spoke at a TIME100 Talk titled "Built to Last: The Enduring Power of Iconic American Brands" about the ways in which their companies have been able to adapt and dominate their industries throughout the years. Here's what they had to say: [↧](https://t…