$WAY is trying to give its home-goods marketplace a more memorable brand voice. Its new “Wayfair Delivers” platform launched September 21 with a campaign featur

$WAY is trying to give its home-goods marketplace a more memorable brand voice. Its new “Wayfair Delivers” platform launched September 21 with a campaign featuring Matthew Stafford. The overhead resistance boundary is rising, from roughly $24.76 toward $25.84, as swing highs reached $26.87 and $27.…