sales — would hand Intel an easy marketing angle at the worst possible moment. Holding the line on consumer CPUs protects AMD's hard-won market share gains in

sales — would hand Intel an easy marketing angle at the worst possible moment. Holding the line on consumer CPUs protects AMD's hard-won market share gains in PCs while extracting more from the data center, where buyers are less price-sensitive. • The Bigger Risk: A Structural Era of Rising Chip C…