In the 1990 film “Pretty Woman”, Richard Gere’s car was a Lotus Esprit after both Ferrari and Porsche had refused to allow their cars to be used in a film assoc

In the 1990 film “Pretty Woman”, Richard Gere’s car was a Lotus Esprit after both Ferrari and Porsche had refused to allow their cars to be used in a film associated with prostitution. As a result of the product placement, Lotus sales had tripled.