Activision CMO @​tylerbahl says every marketing idea has to pass the same three-part test: stature, swagger, and scale. "Stature is asking 'How do I do somethi

Activision CMO @​tylerbahl says every marketing idea has to pass the same three-part test: stature, swagger, and scale. "Stature is asking 'How do I do something that only Call of Duty can do?' So when we go to market, we want to be across the street from everybody else. We don't want to be in the …