When the first Vans store opened in Anaheim, California, in 1966, founder Paul Van Doren didn’t have enough change for the day’s first customers. Instead, he tr

When the first Vans store opened in Anaheim, California, in 1966, founder Paul Van Doren didn’t have enough change for the day’s first customers. Instead, he trusted 12 buyers to take their shoes home and return the following day to pay. Every one of them came back and paid in full. The Van Doren R…