Jimmy Iovine and Dr. Dre sold Beats to Apple for $3 billion in 2014. Before Beats took off, they had to convince people to pay $300 for headphones at a time wh

Jimmy Iovine and Dr. Dre sold Beats to Apple for $3 billion in 2014. Before Beats took off, they had to convince people to pay $300 for headphones at a time when Apple was giving earbuds away for free with every iPod and iPhone. “Our job is to get them on people’s heads. Once they hear it, they’re…