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J.Jill is betting on red as its key seasonal fashion trend, using targeted campaigns and e-commerce promotion to spur wardrobe updates and customer engagement.
BWB News TV • 2026-08-24 18:16 UTC • By Billy Odell Tucker-Robinson
J.Jill is betting on red as its key seasonal fashion trend, using targeted campaigns and e-commerce promotion to spur wardrobe updates and customer engagement. The launch follows recent dress, essentials and denim assortment refreshes.
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