Lenny Rachitsky says a sales win rate above 35% may mean you are underpricing. For healthier revenue optimization, it can be better to lose about half of deals

BWB News TV • 2026-08-23 21:16 UTC • By Billy Odell Tucker-Robinson

Lenny Rachitsky says a sales win rate above 35% may mean you are underpricing. For healthier revenue optimization, it can be better to lose about half of deals than close too many at prices that are too low.

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