Build-A-Bear Workshop is bringing back its 2012 Pumpkin Pal Teddy in a limited-time vault release ahead of Halloween. The rerelease underscores the retailer’s s

Build-A-Bear Workshop is bringing back its 2012 Pumpkin Pal Teddy in a limited-time vault release ahead of Halloween. The rerelease underscores the retailer’s strategy of using seasonal and exclusive plush drops to drive collector demand and repeat engagement.