Build-A-Bear is expanding its collector-focused strategy with a plush based on the Fresno Night Crawler, a folkloric cryptid. The launch taps online cryptid cul

BWB News TV • 2026-08-18 14:52 UTC • By Billy Odell Tucker-Robinson

Build-A-Bear is expanding its collector-focused strategy with a plush based on the Fresno Night Crawler, a folkloric cryptid. The launch taps online cryptid culture and follows other limited-run releases aimed at boosting fan engagement.

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