J.Jill is leaning on influencer insights to sharpen the appeal of its denim line and deepen shopper engagement. The push comes as the retailer expands denim wit

BWB News TV • 2026-08-15 21:16 UTC • By Billy Odell Tucker-Robinson

J.Jill is leaning on influencer insights to sharpen the appeal of its denim line and deepen shopper engagement. The push comes as the retailer expands denim with new fits and washes, alongside recent launches in essentials and dresses.

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