PubMatic launched AgenticOS, a governance framework for AI-managed ad campaigns aimed at giving buyers more control, transparency and accountability. The move t

BWB News TV • 2026-08-12 19:43 UTC • By Billy Odell Tucker-Robinson

PubMatic launched AgenticOS, a governance framework for AI-managed ad campaigns aimed at giving buyers more control, transparency and accountability. The move targets a growing need for oversight as autonomous media buying gains ground.

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