Bank leaders may chase growth while overlooking a quieter risk: silent attrition in existing customer portfolios. Jim Marous says targeted activation can reduce

BWB News TV • 2026-08-12 12:16 UTC • By Billy Odell Tucker-Robinson

Bank leaders may chase growth while overlooking a quieter risk: silent attrition in existing customer portfolios. Jim Marous says targeted activation can reduce hidden losses and strengthen long-term customer relationships.

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