8x8 CTO Bryan Martin says AI personalization is shifting from campaigns to live calls. Real-time agent briefings could transform contact center conversations, b

BWB News TV • 2026-08-11 19:41 UTC • By Billy Odell Tucker-Robinson

8x8 CTO Bryan Martin says AI personalization is shifting from campaigns to live calls. Real-time agent briefings could transform contact center conversations, boosting customer engagement and operating efficiency.

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