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Build-A-Bear Workshop has rolled out behind-the-scenes content for its Halloween bag charm campaign. The push underscores its strategy to use seasonal merchandi

BWB News TV • 2026-08-07 14:17 UTC • By Billy Odell Tucker-Robinson
Build-A-Bear Workshop has rolled out behind-the-scenes content for its Halloween bag charm campaign. The push underscores its strategy to use seasonal merchandi
Build-A-Bear Workshop has rolled out behind-the-scenes content for its Halloween bag charm campaign. The push underscores its strategy to use seasonal merchandise to raise brand visibility and drive retail traffic ahead of Halloween.
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