Gary Vaynerchuk highlighted a generational split at a $2.5 million SMB: a 28-year-old owner driving growth through social media versus a father urging spending

Gary Vaynerchuk highlighted a generational split at a $2.5 million SMB: a 28-year-old owner driving growth through social media versus a father urging spending on banner ads and direct mail. The case underscores the tension between digital proof and legacy ad instincts.