Lifeway Foods is using Lollapalooza’s Kidzapalooza to market its kefir products directly to families through free samples and on-site activities. The push featu

Lifeway Foods is using Lollapalooza’s Kidzapalooza to market its kefir products directly to families through free samples and on-site activities. The push features Lifeway Kefir and ProBugs as the company expands its live-event marketing strategy.