“I think it’s a really bad idea to just optimize for going viral.” Comms strategist and Rostra Co-Founder @​lulumeservey says durable attention can only come f

“I think it’s a really bad idea to just optimize for going viral.” Comms strategist and Rostra Co-Founder @​lulumeservey says durable attention can only come from consistency, not a one-time stunt. “Viral comes and goes. You’re viral for like 24 hours, 36 hours, good or bad." “Trying to do someth…