Lifeway Foods is taking its Kefir and ProBugs brands to Kidzapalooza at Lollapalooza, using the festival to reach families and younger consumers. The activation

Lifeway Foods is taking its Kefir and ProBugs brands to Kidzapalooza at Lollapalooza, using the festival to reach families and younger consumers. The activation follows a broader summer marketing push spanning a branded bus, frozen kefir and kefir-based snacks.