Rostra Founder @​lulumeservey says CEOs should treat media appearances like capital allocation and maximize impact with the fewest commitments. "I think CEOs n

Rostra Founder @​lulumeservey says CEOs should treat media appearances like capital allocation and maximize impact with the fewest commitments. "I think CEOs need to be thinking, 'What is minimum viable effort where I can get my vision and persona and build trust with the people that I need to with…