Cult Holdings Co-Founder @​willhmayer, who led the Rick Rubin-Polymarket ad, shares the five core tenets of how to build a brand with a cult following: "First

Cult Holdings Co-Founder @​willhmayer, who led the Rick Rubin-Polymarket ad, shares the five core tenets of how to build a brand with a cult following: "First is doctrine. Having identity before features, what is the sacred text that everybody abides by? Most brands have a tagline, but what can tru…