With the cost of college rising in America, how can parents maximize savings? JPMorgan's Tricia Scarlata tells Bloomberg Money that the "right way" is to start

With the cost of college rising in America, how can parents maximize savings? JPMorgan's Tricia Scarlata tells Bloomberg Money that the "right way" is to start early and save often. Watch more of the conversation with @​scarletfu and @​tomkeene [▻](https://video.twimg.com…